'publisher="Harvard Business Review Press"' in OBA Collectie

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

W.Chan Kim, Renée Mauborgne

Boek

Engels

2015

Suggesties en nieuwe methoden voor een andere concurrentie-aanpak.

The analytical marketer : how to transform your marketing organization

Adele Sweetwood

Boek

Engels

2016

ReOrg : how to get it right

Stephen Heidari-Robinson, Suzanne Heywood

Boek

Engels

2016

Part 1. Why reorgs are so difficult: The data: what works and what doesn't -- Communicating to stakeholders: the rules of engagement -- Part 2. A better way: the 5 step process: Step 1: Construct the reorg's profit and loss -- Step 2: Understand current...

Stop spending, start managing : strategies to transform wasteful habits

Tanya Menon, Leigh Thompson

Boek

Engels

2016

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Superconsumers : a simple, speedy, and sustainable path to superior growth

Eddie Yoon

Boek

Engels

2017

Part 1. An introduction to superconsumers. -- 1. Making your best customers better -- part 2. How they did it. 2. Simple, speedy strategies to win : Great Snacks -- 3. Breaking the rules to win : Easy Grocery -- 4. Using superconsumers to create new cat...

Sense & respond : how successful organizations listen to customers and create new products continuously

Jeff Gothelf, Josh Seiden

Boek

Engels

2017

Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software busines...